What is Digital Marketing

    Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. 

    If you’re new to digital marketing, it may feel overwhelming. 

We get that… 

    But in many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers. 

    Now, think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office. 

    Regardless of what it was, you probably began by searching the Internet to learn more and find your best options. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted with, and the solutions, features, and pricing you researched. 

    Today, most purchasing decisions begin online. 

    That being the case, an online presence is absolutely necessary—regardless of what you sell. 

    And having a strong digital presence will help you in multiple ways: 

• It will make it easier to create awareness and engagement both before and after the sale. 
• You can convert new buyers into rabid fans who buy more (and more often). 
• You’ll enjoy all the benefits of word-of-mouth and social sharing. 

    Be aware, though, the digital marketing scene is ever changing. Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead the next. 

The truth is, today, digital marketing is less about “digital” and more about “marketing,” largely because digital marketing has come of age. Its fundamentals have already been established. 

    At DigitalMarketer, our objective is to clear the confusion about the tactics that work and how to use them to grow your business. We stand against those so-called gurus who promote the next “shiny object” that will reportedly kill email marketing, digital advertising, or search engine optimization. 

    In any case, to make the best of all these possibilities, organizations must ensure that their Internet presence or their presence on their different 2.0 channels follows a strategy with concrete goals, in line with their brand or organizational image. Being on the Web without proper planning can not only mean a lost opportunity in terms of resources and potential, but also it can indeed have a negative impact on the organization, as the audience, their needs and perceptions regarding the organization are unknown.

Digital Marketing Plan

    A digital marketing plan is a strategic document that takes the current situation of a particular organization to set some midterm goals and to determine the strategy and means to accomplish them. This document also describes the responsibilities, the time frame and control tools for monitoring. 

The aims of a digital marketing plan include discussing organizations and their environment. Likewise, it needs to be a roadmap of how to manage the organization's marketing strategy, so that resources are properly allocated. The plan also helps control and evaluate output and tackle any potential deviation from the organization's expected outcomes. In this line, a marketing plan becomes a flexible

document that must be adapted to the situation of the company and that must feed into the results obtained by each of the actions developed, especially in the digital arena.

    The development of an online marketing plan is similar to a conventional one in its structure, but it also includes some variations at an operational level. In fact, this means not only that some specific strategies and tools are to be developed, but also that the volubility of the digital media and its capacity for immediate measurement force organizations to develop a strategy that can be revised in the short term, as well as the iterative process between action and control. An online marketing plan is a document in line with the company’s strategic plan that sets goals of an activity in the digital environment, as well as the what, how, when, who and why (6 Ws) of Web presence.

There are different options regarding the structure of a marketing plan. We advocate for a four-phase structure as this is simple and clear to plan for any action’s strategy

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